There are too many flashlights.
And too few lighthouses.
Most brands flock after the latest trends, hoping consumers will pick up their torch and carry them forward. That’s a good way to be successful. But a bad way to be iconic. The best brands stand for something that’s bigger than a headline. They are beacons that merely create culture. They command it. They draw people to the future because they know what it looks like. That’s the type of brands I like to build. What about you?
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