Garner Hotels (IHG Hotels & Resorts)
We were asked to develop a brand platform for IHG’s newest hotel brand: Garner. As the new kid on the hotel block, Garner needed an identity that stood out from the competition (and the existing IHG brand portfolio). By focusing on Garner’s unique position as the place to stay on your way to your destination, not the destination itself, we developed a lighthearted campaign that met the needs of the spirited, flexible traveler: Everything for Your Anywhere.
Everything for Your Anywhere
“Whether you’re traveling cross-country or celebrating down the street, staying for a while or just passing through, at Garner, you can find just what you need.
Complimentary coffee for energizing your next leg, comfortable spaces for connecting and unwinding, dependable amenities for a refreshing rest stop, and a friendly smile for a warm reception.
Because we know a good night’s sleep is important no matter how long you’re here. And feeling at home is possible no matter where you’re headed. So we’re here at the ready to support, fuel, encourage and serve you – with easy going stays that get you in your way. ”
Listen up.
We were asked to bring the campaign to life on radio and I got to add an extra special part of myself to the project: my son got to be one of the VO talent.