Hotel Indigo (IHG Hotels & Resorts)

With 134 hotels open across the world and another 124 opening soon, Hotel Indigo (part of IHG Hotels & Resorts) identified an opportunity to build relevance with the Next Gen Traveler in a way that matched the brand’s worldwide momentum. Hothouse Inc. (Atlanta) was asked to develop the first national brand spot for Hotel Indigo, part of IHG Hotels & Resorts.

It’s all about perspective

Won Best In Broadcast (AMA Atlanta)

Won Best In Broadcast (AMA Atlanta)

The Insight

Hotel Indigo inspires local discovery through a world of neighborhood stories, turning guests into insiders. We captured this meaningful connection with a :30 spot that empowers the next generation to travel their own way. Our narrative spoke to the idea of being in the know wherever you go, so we combined existing brand footage with user-generated content for an insider feel. We met the Next Gen Traveler in their native environments through targeted placements on YouTube TV and across social media platforms.

Pirelli US (Launch Campaign)

Garner Hotels (Campaign Platform)