Hotel Indigo inspires local discovery through a world of neighborhood stories, turning guests into insiders. We captured this meaningful connection with a :30 spot that empowers the next generation to travel their own way. To freshen up existing footage, we paired user-generated content with refreshed brand assets over a narrative that spoke to the idea of being in the know wherever you go. We met the Next Gen Traveler in their native environments through targeted placements on YouTube TV and across social media platforms.