Harris Teeter (Spec Work)
Harris Teeter is a regional grocery brand with a dedicated fan base and a cherished promise “In Food With Love”. They wanted a new, bold identity that transcended weekly shopping to show the brand’s influence on daily life. The result? Soul-Full, a joyous celebration of what happens when food and family meet.
Campaign Idea: Soul-Full
“Come to the table if you’re hungry for more than a meal.
Sit down if you see the beauty in every seasoning – for every season. And you get the difference between being fed and being full. Full of love, full of joy, and full of wonder
For it’s in these spaces that you celebrate life’s ups and downs. Yes, the good eggs and even the bad apples.
Come to the table just as you are. Because the value of a meal is enriched by both the quality of its ingredients and the company it shares. To fill your stomach and feed your soul.
Come to our table and experience what life can taste like when it’s measured In Food with Love. ”
Mother’s Day TV Spot
