Zevo Insect (Procter & Gamble)
For five years I worked with the P&G Ventures team launching new DTC products online. My favorite was Zevo Insect. What began as a scrappy, natural insecticide sold only online now can be found in stores across the country. We put our performance marketing engine to the test…and when the COVID pandemic hit, we had the chance to do some down-and-dirty video work that brought heart to a killer brand.
Pandemics Can’t Stop Zevo
When the country is in lockdown, it’s time to beam your favorite entomologist into your living room. These social videos educated consumers on insects and Zevo in a fun and relevant way.
Building a bug brand takes guts.
To launch a new brand online you need A LOT of assets. We developed everything from web and email to social and in-store display.