Pirelli US
Pirelli US wanted to launch a bold new tire in a tough all-terrain market. We delivered a compelling campaign that tapped into the high-adrenaline, high-individualistic target audience and encouraged them to manifest their own destiny and Make Your Mark.
Make Your Mark
Launching the Pirelli Scorpion XTM All Terrain Tire
Forging new narratives and relationships
The campaign went beyond video to include emails, social, influencer and more.
