Qi2 Wireless Charging
The Wireless Power Consortium develops global tech standards for wireless charging. In 2023, Qi2 launched as a standards upgrade with the integration of magnetic alignment. But adoption requires awareness. Our task was to make Qi2 desirable, understandable, and trustworthy for a Millennial and Gen Z audience base.
We decided to have some fun.
Using old technology is often a crappy experience. “We’re Doing This Now” takes this to the extreme, showing how Qi2 wireless charging is easier, more efficient, and just makes sense dang it.
This spot was featured in the AdAge article “18 creative campaigns to know about today”.
(PDF download)
Snap. Charge. Qi2.
We knew Qi2 had a unique hurdle: few could pronounce the brand name. And that impacted how people searched and asked for Qi2-certified products. To tackle this head-on, we created a sticky mnemonic device to anchor our campaign. “Snap. Charge. Qi2.” gave us a framework to demonstrate both how to say the tech and how to use it.
Influencer Campaign
1,044 placements
135M+ audience reach
1.5M paid & organic impressions